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Digital Ethics & Advocates: BCI's New Social Media Circular Decoded — What's Allowed, What's Not, and the Grey Zones

 Digital Ethics & Advocates: BCI's New Social Media Circular Decoded — What's Allowed, What's Not, and the Grey Zones

By Amarjeet Singh, Founder, PRAN – Policy Research Action Network Foundation

The Bar Council of India's Circular dated 17 July 2026 on digital conduct by advocates has been widely — and inaccurately — reported as a "social media ban" for lawyers. It is nothing of the sort. What it does is reaffirm that the professional ethics an advocate has always owed to the Court, the client, and the profession apply with equal force online. Read carefully, the Circular is less a new restriction and more a translation exercise: it takes duties that have existed since the Bar Council of India Rules were framed and spells out what they mean on a reel, a LinkedIn post, or an AI-generated legal explainer.

FieldValue
InstrumentBar Council of India Circular No. BCI:D:4657/2026
Date17 July 2026
Issuing AuthorityBar Council of India
Implementation DirectiveBCI Circular No. BCI/D/4659/2026, dated 17.07.2026 — directs immediate implementation by all State Bar Councils and Centres of Legal Education
Related ProceedingAnil Pandey & Anr. v. Bar Council of India, W.P.(C) No. 817/2026 — notice issued by the Supreme Court on 14.07.2026, returnable 15.09.2026
Statutory BasisAdvocates Act, 1961 — Sections 7(1)(b), 7(1)(d), 7(1)(g), 35, 49(1)(c); BCI Rules, Chapter II, Part VI
SourceBar Council of India, official circular

The Core Issue

The Circular did not emerge from nowhere. It follows a wave of concern — a Kerala High Court Advocates Association advisory on courtroom reels, growing use of AI-generated and deepfake legal content, and fake judgments circulating online — and a subsequent Supreme Court notice in a public interest petition specifically challenging the use of social media by advocates for self-promotion, monetised content, and influencer-style collaborations.

The BCI followed up the same day with a separate implementation directive (BCI/D/4659/2026), instructing every State Bar Council and Centre of Legal Education to treat the Circular as binding with immediate effect — not a routine advisory — and to ensure it reaches every advocate, student and intern through active orientation, admission-stage undertakings, and designated nodal officers.

The BCI's response is to formalise, not invent. It draws directly from the Preamble to Chapter II, Part VI of its own Rules — the requirement that an advocate "comport himself in a manner befitting his status as an officer of the Court" — and extends it to digital platforms, AI tools, and short-form content.

What Remains Fully Permissible

Nothing in the Circular discourages advocates or institutions from contributing to public legal education. The following continue to be legitimate and encouraged:

  • Publishing legal awareness articles, explainers and case commentary
  • Analysing judgments and legislative developments
  • Conducting webinars, lectures and academic discussions
  • Publishing policy papers and legal research
  • Explaining constitutional rights and legal procedures
  • Producing consumer awareness and cyber safety content
  • Short-form formats — reels, shorts, carousels, podcast clips — provided they are accurate, non-soliciting and don't convert a legal question into a guaranteed outcome
  • Maintaining a factual professional profile with name, enrolment particulars, and broad areas of practice, in line with the existing Rule 36 Schedule

Annexure E of the Circular goes further and provides a standard format institutions can use to structure approved public legal awareness content — non-promotional, accurate, respectful of courts, and confidentiality-safe. This is a meaningful signal: the BCI is not asking legal aid bodies and research institutions to go quiet. It is asking them to be careful and to say so on the record.

What Is Clearly Prohibited

The restrictions largely restate Rule 36 (advertisement and solicitation) and Rule 37 (unauthorised practice) in digital terms. Advocates should avoid:

  • Direct or indirect advertising, or claiming to be the "best" or "leading" advocate
  • Promising guaranteed outcomes — "guaranteed bail," "sure acquittal," "instant relief" and similar phrases are named specifically in the Circular
  • Client testimonials or success stories used to attract business
  • Paid promotional or influencer-style campaigns for legal practice
  • Reels, photographs or unauthorised recordings inside court premises, chambers, or corridors
  • Disclosure of confidential client information, case strategy, or privileged communication
  • Fabricated judgments, manipulated cause lists, or AI-generated content passed off as genuine
  • Sensationalising or mocking pending litigation, judges, or opposing counsel

The Grey Zones — Where Judgment, Not a Rulebook, Is Required

Most situations are not black and white. A few deserve a closer look.

LinkedIn and professional profiles. A factual profile is fine. "India's No. 1 Lawyer" or an unverified success rate is not — that crosses into indirect advertising regardless of platform.

Legal blogs. An article that explains the law serves legal education. The same article, if its real purpose is to market the author's practice rather than inform the reader, does not.

YouTube and podcasts. Educational discussion of legal developments is squarely permitted. Repeated "contact me to win your case" framing is not, however the video is labelled.

Artificial intelligence. Using AI for research, drafting assistance, translation, or educational content is not objectionable in itself. What matters is disclosure and verification — the Circular specifically flags undisclosed AI-generated legal content as a form of misinformation, and the advocate remains personally responsible for accuracy regardless of the tool used.

Case outcomes. Discussing the legal principle a judgment establishes is education. Using the same outcome to promote your own success rate is solicitation wearing an educational mask.

A Practical Test Before You Post

Before publishing anything with a legal flavour, five questions do most of the work:

  1. Is the purpose to educate, not to attract clients?
  2. Is the information accurate and verified — not AI-generated without disclosure?
  3. Does it protect confidentiality — no case files, no client names, no pending-matter details?
  4. Does it treat the Court, the judge, and opposing counsel with the respect the Rules require?
  5. Would this content still look proper if read by the Bar Council, not just by your followers?

If the honest answer to all five is yes, the content is very likely on the right side of the Circular.

PRAN's Perspective

PRAN believes this Circular should be read as a compliance framework, not a chilling effect. It recognises three realities:

1. The Circular Formalises, It Does Not Invent

Every prohibition traces back to an existing Rule — 36, 37, the Preamble to Chapter II, Part VI — that has governed advocates since long before Instagram existed. What is new is the medium, not the duty.

2. Disclosure Is the Real Compliance Currency

Across the Circular's own model formats — the enrolment affidavit, the student undertaking, the content disclaimer — the recurring ask is the same: say who you are, say this is general information, say when AI was used. Institutions and advocates who build disclosure into their content by default will find compliance nearly automatic.

3. Legal Literacy Is Still a Public Good

As digital platforms become citizens' first point of contact with the law, the need for accurate, ethical legal education has only grown. Used responsibly, social media strengthens access to justice; it does not have to be sacrificed to protect professional dignity — the two goals point the same way.

Conclusion

The BCI's Circular is not an instruction to advocates and legal institutions to go silent online. It is an instruction to be honest about who is speaking, why, and on what authority. For an organisation like PRAN — built on legal literacy rather than legal solicitation — that is a standard we already work to, and one worth restating publicly.

Disclaimer: This article is intended for legal awareness and public policy discussion purposes only. It does not constitute legal advice.

For more legal-policy analysis and consumer rights advocacy, visit:
PRAN – Policy Research Action Network Foundation
www.publicrightaction.org | pranfoundationindia@gmail.com

#BarCouncilOfIndia #LegalEthics #AdvocatesAct #DigitalEthics #LegalAwareness #ProfessionalConduct #PRAN #AccessToJustice #SocialMediaLaw #LegalProfession

हिंदी सार

बार काउंसिल ऑफ इंडिया ने 17 जुलाई 2026 को अधिवक्ताओं, विधि छात्रों और इंटर्न के लिए सोशल मीडिया आचरण संबंधी परिपत्र जारी किया है, और उसी दिन एक अलग निर्देश (BCI/D/4659/2026) जारी कर सभी राज्य बार काउंसिलों और विधि शिक्षा केंद्रों को इसे तत्काल लागू करने को कहा है। यह सोशल मीडिया पर प्रतिबंध नहीं, बल्कि पेशेवर आचार संहिता का डिजिटल विस्तार है। विज्ञापन, भ्रामक दावे, गोपनीयता भंग और बिना खुलासे के AI-जनित सामग्री वर्जित हैं, जबकि जिम्मेदार कानूनी जागरूकता सामग्री पूरी तरह अनुमेय बनी हुई है।

E20 Petrol Controversy: A Consumer Rights Question in India's Green Fuel Transition

By Adv. Amarjeet Singh

Founder, PRAN Foundation (Policy Research Action Network Foundation)


Introduction: When Policy Changes Affect Consumers

India is undergoing a major transformation in its energy sector with the introduction of E20 petrol (20% ethanol blended petrol).

The policy aims to reduce dependence on imported crude oil, promote cleaner energy, support agriculture, and improve energy security.

However, every major policy transition creates an equally important responsibility:

Protecting the rights of consumers who are directly affected by that transition.

A recent order of the District Consumer Disputes Redressal Commission, Raipur involving a Maruti Suzuki Grand Vitara owner has brought this issue into focus.

The case is not merely about fuel or technology.

It raises a fundamental consumer protection question:

When a consumer purchases a product based on available information and later faces difficulties due to changing market conditions, who bears responsibility?


The Raipur Consumer Case: Facts and Background

The dispute arose from a complaint filed by Dr. Premraj Debta, a resident of Raipur, Chhattisgarh, before the District Consumer Disputes Redressal Commission, Raipur.

Case Details

ParticularDetails
ConsumerDr. Premraj Debta
Opposite PartiesMaruti Suzuki India Ltd. and authorised dealer
VehicleMaruti Suzuki Grand Vitara Intelligent Electric Hybrid Zeta Plus
Date of Purchase3 June 2024
Vehicle Price₹20,50,494
Complaint No.DC/387/CC/91/2025
Order Date14 July 2026

Consumer's Allegation

The complainant purchased a new Maruti Suzuki Grand Vitara Strong Hybrid vehicle.

According to the complaint:

  • The vehicle developed repeated technical and performance-related issues.

  • The vehicle was taken multiple times to the authorised service centre.

  • The alleged problems continued despite repairs.

  • The consumer claimed that the issue was connected with the vehicle's compatibility with E20 petrol.

  • It was argued that consumers cannot realistically avoid E20 fuel when it becomes commonly available across petrol stations.

The consumer alleged that adequate information regarding fuel compatibility was not provided before purchase.


Consumer Commission's Observations

The Raipur Consumer Commission reportedly accepted the consumer's grievance and held that a buyer cannot be expected to arrange fuel that is no longer practically available in the market.

The Commission emphasised the importance of:

  • Product suitability;

  • Consumer information;

  • Manufacturer responsibility;

  • Protection of reasonable consumer expectations.

The order recognised that consumers should not be placed in a situation where they unknowingly bear the consequences of technical limitations in products sold to them.


Relief Granted

The Commission directed the opposite parties to:

Replace the vehicle

with a new E20-compatible Grand Vitara of the same model;

OR

In case of non-compliance:

  • Refund the vehicle cost of approximately ₹20.50 lakh;

  • Pay compensation for mental agony;

  • Pay litigation expenses.

The order is significant because it applies consumer protection principles to a new area involving fuel transition and vehicle technology.


Why This Case Matters for Consumer Rights

The importance of the case goes beyond E20 petrol.

It highlights four important consumer rights issues.


1. Right to Information

A consumer has the right to receive complete and accurate information before purchasing a product.

In automobile purchases, important information includes:

  • Technical specifications;

  • Fuel compatibility;

  • Warranty conditions;

  • Usage limitations.

A consumer should not discover critical product limitations only after purchase.


2. Right Against Defective Goods

Under the Consumer Protection Act, 2019, consumers can seek remedies where goods suffer from defects affecting quality, performance, or usability.

A vehicle is a high-value consumer product, and buyers reasonably expect:

  • Safety;

  • Reliability;

  • Performance;

  • Suitability for normal usage conditions.


3. Manufacturer Accountability

Manufacturers have a responsibility to ensure that products placed in the market meet applicable standards.

Where a product is affected by changing regulatory conditions, questions arise regarding:

  • Adequacy of consumer disclosures;

  • Product design;

  • Warranty obligations;

  • Customer support.


4. Fair Transition Responsibility

Public policy changes should not create unfair burdens on consumers.

When fuel standards evolve, consumers need:

  • Clear information;

  • Adequate transition time;

  • Accessible grievance mechanisms;

  • Fair resolution processes.

A green transition must also be a consumer-friendly transition.


Understanding E20: The Larger Context

E20 petrol means petrol containing 20% ethanol blended with 80% petrol.

The government has promoted ethanol blending for:

  • Reducing crude oil imports;

  • Improving energy security;

  • Supporting domestic ethanol production;

  • Reducing emissions.

These objectives are important.

However, environmental goals and consumer rights should move together.

The debate should not be framed as:

"E20 versus consumers"

The real question is:

"How can India achieve sustainable mobility while ensuring consumer confidence and protection?"


Does the Case Declare E20 Petrol Unsafe?

No.

The Raipur Consumer Commission order does not establish that E20 petrol damages all vehicles.

Vehicles designed and certified for E20 compatibility are expected to operate with E20 fuel.

The decision relates to the specific facts, evidence, and circumstances presented before the Commission.

However, the case highlights the need for stronger consumer safeguards during technological transitions.


Legal Framework: Consumer Protection Act, 2019

The Consumer Protection Act, 2019 provides protection against:

  • Defective goods;

  • Deficiency in services;

  • Unfair trade practices;

  • Product liability.

Consumers may seek remedies where manufacturers or sellers fail to:

  • Provide accurate information;

  • Supply products meeting promised standards;

  • Address genuine defects.

Every consumer dispute, however, depends upon evidence including:

  • Product specifications;

  • Expert reports;

  • Service records;

  • Technical examination.


PRAN Foundation Recommendations

PRAN Foundation (Policy Research Action Network Foundation) believes that India's policy transitions must be supported by strong consumer protection mechanisms.

PRAN recommends:

1. Mandatory Disclosure at Purchase

Vehicle manufacturers should clearly disclose:

  • Fuel compatibility;

  • Applicable standards;

  • Important limitations.

2. Consumer-Friendly Labelling

Vehicles should carry clear information regarding fuel compatibility.

3. Independent Technical Testing

Fuel-related vehicle complaints should be examined by accredited independent agencies.

4. Stronger Consumer Awareness

Consumers should be educated about:

  • New fuel standards;

  • Vehicle compatibility;

  • Available remedies.

5. Dedicated Grievance Mechanism

A specialised system should address disputes involving:

  • Vehicle defects;

  • Fuel compatibility;

  • Warranty disputes.


Conclusion: Consumer Trust Is Essential for Sustainable Development

India's transition towards cleaner fuels is an important national objective.

However, sustainable development cannot be achieved without protecting the citizens who participate in that transition.

The Raipur consumer case reminds us that every technological change must be accompanied by:

Transparency + Accountability + Consumer Awareness + Access to Justice

A successful green transition is not only about changing fuel.

It is about ensuring that consumers are informed, protected, and treated fairly.


About PRAN Foundation

PRAN Foundation (Policy Research Action Network Foundation) is a Section 8 non-profit organisation working at the intersection of policy research, legal awareness, consumer protection, public advocacy, and citizen empowerment.

Through research, legal assistance, awareness initiatives, and policy interventions, PRAN Foundation works to strengthen access to justice and promote accountable governance.

Website: https://www.publicrightaction.org

Disclaimer:
This article is for awareness and policy discussion purposes only and does not constitute legal advice. Consumer disputes depend on individual facts, evidence, and applicable law.

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Work With Us to Advance Justice Across India

Structured services for consumers, corporates, NGOs, academic institutions, and government bodies -- grounded in 20+ years of legal practice and a non-profit mandate.

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What We Do

Our Areas of Work

PRAN works across interconnected domains where legal, policy, and governance failures directly affect people's lives.

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Expanding access to justice through legal awareness, rights education, legal aid, and strategic support in public-interest matters.

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We build the in-house capacity organisations need to sustain legal literacy and governance understanding long after the workshop ends.

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Featured Service

Consumer Rights Expert Desk

A structured, transparent assistance model -- starting free, scaling only as far as your situation requires. PRAN never represents the opposite party. Consumers Only. Always.

20+Years Practice 60-70%Pre-Litigation FreeAssessment SCSupreme Court

How We Work

Step 01 -- Free, No Commitment
WhatsApp or Submit a Case
Tell us your issue on WhatsApp or through the intake form. Attach key documents. We review the facts and tell you honestly whether the case has merit -- saving your time before you spend a rupee.
Step 02 -- By Appointment
Expert Strategy Session
We schedule a focused consultation by video or phone. We analyse your case under the Consumer Protection Act, 2019 or RERA, map the timeline, and calculate the full compensation you are entitled to claim.
Step 03 -- Formal Action
Notice, Mediation or Filing
A formally drafted Legal Notice on PRAN's letterhead changes the dynamic entirely. Six in ten valid disputes resolve at this stage. Where needed, we draft and file the formal complaint.

A Structured, Tiered Approach

Tier I
Free Guidance & Referral
Free
  • Low-value disputes / limited means
  • Consumer Helpline 1915 guidance
  • NALSA legal aid referral
  • Lok Adalat & Nyaya Bandhu connect
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Tier II -- Most Common
Legal Notice & Mediation
  • Drafting on PRAN letterhead
  • Registered post dispatch
  • Mediation facilitation
  • Settlement negotiation support
  • 60-70% of disputes resolve here
Tier III
Consumer Complaint Filing
  • Complaint drafting & filing before the appropriate Commission
  • Reply & evidence drafting support
  • Damage calculation memo included
  • Court fees at actuals, separately
Tier IV
Full Case Handling
  • State & National Commission matters
  • RERA Haryana / Delhi proceedings
  • High-value builder & insurance disputes
  • Execution petition support
  • Free scoping call to begin

Fees for Tiers II-IV are discussed transparently during your Expert Strategy Session, based on the nature and value of your case. If you are genuinely unable to afford our services, tell us -- we will connect you with free legal aid resources or, where capacity permits, provide pro bono support.

For Consumer Organisations

Refer Cases to PRAN

Consumer organisations do vital work in awareness and initial grievance filing. PRAN fills the legal capacity gap -- as your partner, not a competitor.

National BodiesPan-India umbrella bodies and policy-focused consumer organisations
Strategic referral partnerships and joint representation on systemic consumer issues before national commissions and regulators.
State FederationsHaryana & Delhi State Consumer Federations
Cases referred land in commissions where PRAN's experts already practise -- no learning curve, faster outcomes for your members.
Sector OrganisationsInsurance, Housing & RWAs, Patient Rights
Sector-specific bodies where complaint volumes are highest -- structured referral pipelines with outcome feedback for your advocacy work.
Local NetworksDistrict consumer clubs, Legal aid clinics, Law school clinics
Ground-level organisations with reach to first-generation consumers -- PRAN provides the legal escalation layer your clinic currently lacks.
Free Merit FilterPRAN assesses every referred case before accepting it. Your organisation never has to tell a member their case is weak -- we do that, candidly, with explanation.
Outcome ReportingWe report back on every referred case -- what happened, how it resolved. You get data to inform your advocacy and funder reporting.
No Fee SharingNo commissions, no referral fees. The benefit to your organisation is service quality for your members and a stronger reputation for follow-through.

Collaboration Frameworks

Partnership Models

Whether you are a corporate CSR team, a fellow NGO, or an academic institution, PRAN has a structured model designed for your context.

Corporate CSR PartnershipFor companies seeking credible, compliant, high-impact legal aid CSR delivery with 80G tax benefit
  • Joint needs assessment & programme design
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Why PRAN

Credentials & Track Record

20+Years Practice 6States Network 80GTax-Deductible 12AIT Registered PILActive at SC
Supreme Court AdvocateAdv. Amarjeet Singh (MA, LLB, LLM) practises at the Supreme Court Bar Association and the New Delhi Bar Association, with 20+ years across consumer, constitutional, and public-interest law.
Fully Registered & CompliantSection 8 Non-Profit | CIN: U88900HR2026NPL141904 | 12A & 80G Approved | NGO Darpan: HR/2026/0995847 | MCA Compliant
Published Author"Consumer Protection Laws in India: Know Your Rights" (2026) -- available on Amazon Kindle (ASIN: B0GSXZCBZ7) and as a WhatsApp PDF.
National Forum PresenceRoundtable Discussant, Project Rakshak National Road Safety Forum at IIT Delhi (TRIP Centre / Crashfree India). Contributor to the national "Justice Unserved" report.
Active Legal Aid NetworkPRAN's Legal Aid Network spans six states with volunteer advocates, pro bono services, and community legal support. Explore the Network
Board of MentorsSix distinguished mentors -- Ms. Kathleen Konopka, Mr. Suresh Singh, Dr. Shekhar Salkar, Mr. Narender Kumar, Ms. Gurinder Kaur, Shri Ramjibhai Mavani -- bringing independent oversight from law, academia, health, and civil society.
"A consumer who knows their rights is not a complainant -- they are a participant in the market's accountability system. PRAN's Expert Desk exists to close the distance between the law as written and justice as lived."
Adv. Amarjeet Singh -- Founder & Executive Director, PRAN Foundation | Advocate, Supreme Court of India

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Disclaimer: This page is published by PRAN (Policy Research Action Network) Foundation (CIN: U88900HR2026NPL141904) -- a registered Section 8 non-profit company -- for public interest information and institutional engagement. It does not constitute legal advice, advertisement, or solicitation of legal work within the meaning of Rule 36, Chapter II, Part VI of the Bar Council of India Rules, 1975.
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